ICC

ICC is a French engineering and construction company that specializes in large-scale projects in the western part of France. After its restructuring, stakeholders sought to consolidate its new image in the market, promoting the new phase of the company where strength, reliability, and precision are an integral part of its corporate values.

In our quest to integrate the ICC directive into the branding process, we discovered the rigorous geometry used by engineers. We decided to use this foundation to build a strong and rigorous visual identity by using basic shapes, right angles, and precise measurements. This allowed for seamless integration of the logo with the brand manual, resulting in optimal development of a variety of printed and digital communication supports.