Big Black Dog

Big Black Dog is a personal project where we enjoy creating products that allow us to practice our skills and explore our creative universes. In this case, we have created a craft beer brand with a high alcohol content for a young audience, merging two opposing concepts: boldness and friendliness. With a bold and attractive brand image, we aimed to convey the personality of our beer and set it apart from the competition.

For this project we developed a branding solution that perfectly captures the bold and unique personality of their craft beer. We created a brand image that is both daring and friendly, merging two opposing concepts to create a dynamic visual identity. Our team worked closely with the client to identify the most representative elements of their brand and their target audience, and we used this information to create a bold and attractive logo, packaging design, and overall brand image.To convey the high alcohol content and appeal to a younger audience, we used a black and white color scheme with a bold and stylized font. The logo features an image of a growling black dog, conveying the brand's boldness and unique personality. The packaging design features a sleek and modern design, with bold typography and an eye-catching label that is sure to stand out on the shelves.Overall, our branding solution for Big Bad Dog Beer perfectly captures the essence of their brand and sets them apart from the competition. With a strong and unique visual identity, Big Bad Dog Beer is poised for success in the craft beer market.