DB Conseils

DB Conseils is a successful Parisian accounting firm characterized by offering modern and efficient 360° solutions to its clients by combining human talent with the best technological tools. Our mission was to develop a visual identity that aligns with its values and can be easily applied throughout its ecosystem.

Working with clients who know what they want is always extraordinary and also a great challenge. In collaboration with the management of this firm, we worked as a team to combine the words simplicity, clarity, and applicability. We sought the most representative elements of human history that were also related to our development to make them familiar, as accounting, although expertise, has always been part of our experience. The idea was clear: an abacus! This figure that has accompanied us since childhood and helps us simplify the way we count precisely represents the promise of DB Conseils to make accounting easy to understand, as the phrase "black on white" says, so that it can be easily applied to digital media, signage, and printed materials.