Codemagic is an E-sport team that is passionate about gaming and committed to excellence, with a competitive spirit that sets them apart from other teams.The mission was to create a strong and distinctive brand identity that communicates Codemagic's values, personality, and mission to its target audience of gamers and E-sport fans who are passionate about competitive gaming and are looking for a team that reflects their values of excellence, professionalism, and commitment to gaming.They needed a logo and visual identity that communicates the team's personality and values, a strong and consistent brand voice that communicates the team's mission and message, and a flexible and adaptable brand identity that can be applied to new products, services, and markets as the team grows and expands.
The solution we provided for Codemagic's brand identity was to create a logo inspired by the NBA logos, with a wizard integrated to appeal to the magic element and create a strong and punchy brand. The wizard symbolizes the magic and team's passion for gaming and competitive spirit, while the bold, geometric shapes of the letters evoke a sense of excitement, energy, and power. Overall, our solution for Codemagic's brand identity combines the excitement and energy of NBA logos with the magic element of the wizard, to create a strong, distinctive, and memorable brand that communicates the team's passion for gaming, competitive spirit, and commitment to excellence.Regarding the website, we aimed to maintain brand consistency by using the same codes that helped us preserve the gaming atmosphere. To continue with the gaming mood, we presented the team members as if they were characters in a video game, showcasing their skills and accomplishments. Additionally, we integrated a timeline on the page to allow fans to follow the team's victories throughout their trajectory, as well as providing them with the ability to view the team's best gameplays.
Project Management: Mariah Bush
Art direction: Fernando Giraldo
Art direction: Fernando GIRALDO
UI/UX Design: Fernando GIRALDO
Brand Identity Design: Fernando GIRALDO