Les Producteurs de Nos Terroirs

Les Producteurs de nos terroirs is a young company located in the Rungis market, specialized in the sale of poultry meat. The objective of this brand was to communicate a young and dynamic image that is faithful to its founders, while presenting its customers with a proposal of variety, quality, and freshness.

We aim to innovate and challenge norms with this project by integrating two key elements: color and simple geometric shapes. Our intention was to create an image that represents both poultry and the French origin of the products, while connecting with the millennial generation by conveying the idea that cooking is easy and fun. To communicate this idea of ease, we used simple shapes to build the logo and differentiate the various bird meat cuts. Additionally, we created a harmonious and eye-catching color palette to add a playful touch to the composition, representing the variety of flavors and attracting the consumer's attention.