Goatt

Goatt is a French technology startup specialized in sports equipment for tennis. The company's founders were looking to develop an ambitious and dynamic visual identity, with a clear message to remember and a multi-platform graphic line that could easily be applied to all of their promotional materials, physical stores, and digital projects. Our mission was to develop an effective branding strategy that reflects the company's vision and values and communicates the quality and innovation of its products and services to its target audience.

Our main objective in this brand identity project was to create an iconic brand that can be easily identified by a single element, while also conveying the essence of the concept. By doing so, we can ensure that the logo remains highly communicative and easily scalable across all mediums.The tennis ball and its color are iconic in themselves, and we wanted to integrate this into our branding strategy. Our goal was for everyone to associate our brand with tennis, making the "G" and the tennis ball indissociable. We achieved this by incorporating the tennis ball motif into every aspect of our brand identity, from business cards to delivery helmets.